Thursday, November 6, 2008


On the surface, what engineers love about Ikea might just be from their neotenous world where the distinction between college life and corporate life is subtle (at best), but there's more to it than that. Ikea is a company known for its obsession with efficiency. Its utilitarian, almost dystopian, styled furniture and decor always value function over form, all while being cleverly marketed as "European." Even the stores themselves are a triumph of industrial (imaginary) engineering, realizing the true meaning of "big box retailer" while turning what other stores might label a "shopping experience" into an meandering two-floor assembly line.

But that doesn't mean the merchandise is assembled, and there's nothing—save for every entry on this blog—engineers like more than "assembly required," instructions optional—the very essence of engineering.

Photo by Effin See

1 comment:

Leslie Lim said...

Thanks for sharing your thoughts. I truly appreciate your efforts and I am waiting for your next write ups thanks once again.