Thursday, November 13, 2008

Civics and Corollas

Visit the parking lot of any company that employees engineers and you're bound to run across swaths of these cars and their mid-sized siblingsall stockparked between Beamers and Porsches belonging to managers (and lucky engineers) compensating for shortcomings.

What engineers like about Honda and Toyota's compacts isn't something that Detroit can superficially duplicate; it's much deeper than that, rooted in Japanese corporate culture's respect for workers and good engineering.  These are companies that think like engineers: practically; they value quality, efficiency, and price, believing that, in the end, consumers will choose a good product over a multi-generation marketing campaign.

At the end of the day, we're all stuck in traffic, only engineers pay 4 times less than their upperlings for the privilege of going home at 10 mph.

Photos by Ian Muttoo and nnecpa

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